Data Storytelling - Bringing data to life through storytelling

Presenting numbers in a clear and pedagogical way helps to contextualise complex analyses and make them more memorable : this is the principle of data storytelling. This training provides participants with the keys to creating impactful presentations for reports, projects, or studies that truly resonate with their audience.

By the end of the training, participants will be able to:

• Fight against “data obesity”

• Turn data into a compelling story

• Prioritise and organise information effectively

• Present data in an attractive and engaging way

• Capture and maintain audience interest

• Make reports more interesting and convincing

• Communicate complex information clearly and pedagogically

• Use data to better convey key messages

 Telling a story with data: it doesn’t come naturally!

• Analysing the context before(Who is the audience? What do they need to know? How should it be communicated?)

• Choosing relevant and effective visual content

• Understanding that disorder is your enemy

• Guiding your audience step by step

• Thinking creatively (Design Thinking)

• Reviewing different visual models

• Building your story

• Applying newly acquired knowledge (exercises)

• Developing critical thinking (case studies)

• Shaping your own storytelling style

Anyone who wishes to improve their skills in presenting their reports, projects, or studies: managers, architects, analysts, IT specialists, consultants, marketing and communication managers, information professionals, etc.