Employer Branding and HR Marketing - How to Attract the Best Talents

At the end of this training, participants will be able to:

• Know the evolution of the job market, the motivations, the specificities of a company and its environment

• Develop and control an employer's brand

• Identify the appropriate media for dissemination

• Calibrate an employer offer to attract and retain talent (values, management, package, benefits...)
  

• Job Market

  • Evolution

  • Analysis of the company and its environment

  • Identifying talents and motivations

• The employer brand

  • Definition and challenges

  • Differentiating values of the company

  • Development and enrichment

• Communication

  • Internal and external broadcasting media

  • Communication strategy

• An employer offer adapted to attract and retain talent

  • "Employee experience"

  • "Employee advocacy"

  • Values and leadership

  • Packages/Benefits

• Measuring the impact of your employer brand: performance indicators / actions to be implemented

This training is particularly aimed at company managers, HR and/or Marketing/Communication departments wishing to work on a project to (re)enhance the employer brand.